It has been an incredible week for the world of social media, thanks to the film makers and activists behind Invisible Children’s “Kony 2012″ campaign launched a week ago. There has been so much activity: social media experts, gurus, strategists, advisors, and hacks alike have all contributed to the stimulating discussion of whether or not it matters, and whether or not it is good, and whether or not it can be reproduced, and what some of the precious gems (“lessons”) might be to guide other activists toward such success.
Pooh pooh to all that. What’s important to know, right now, is that the campaign is big, it is persuasive, and it continues to grow. Having watched the trio of bright-eyed hipsters as they began their campaign of support for the children in Uganda – from the get-go centered on the idea of making a powerful film – I can only say how impressed I am by their passion, commitment, and creativity to a cause that they literally fell in to nearly ten years ago.
The guys originally headed to the Sudan to experience what they called a “hidden holocaust” in the region. Their goal was simple: to bring back footage and a story that would inform their family, friends, and American at large. They left the day the war in Iraq began.
Rewatching the original rough cut of the film documenting this experience, and how they encountered the story that would change their lives, I can see the context, the compassion, the insight, and the maturity that lays behind the new film that has garnered so much international attention. In my book, it is well-deserved, and I am confident that Invisible Children will be able to parlay this success into support that will directly benefit the Ugandan youth to whom they have been so committed. Kudos, IC!