Sony has been tearing up the adspace for high definition televisions with its line of colorful ads for its Bravia line of screens (ie Balls, Fireworks). The latest contribution to the oeuvre was realized by director Frank Budgeon (Gorgeous Enterprises), who used an insane amount of colorful plasticine (its like play-doh but not) to create the hundreds of colorful bunnies that take Manhattan. Good stuff!
Here’s the ad:
And here’s the “making” of the ad teaser: